Course Objectives:
Understand different ways of increasing the value of products` and brands` equity.

Training Content:
- Marketing strategy.
- Segmentation.
- Product / service differentiation.
- Strategic view on the mix elements.
- Brand equity.
- What is brand equity?
- Assets underlying brand equity.
- Brand extensions.
- How to revitalize a brand?
- When to milk or liquidate a brand?
- The experience economy.

Who Should Attend?
All employees working in the marketing function and account managers and executives in advertising agencies.

Program Duration
The course is carried out in two training days

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